The eight-time Grand Prix winner unveiled the GR63 Karting Academy on Thursday in partnership with Silverstone, where the initiative will operate at the circuit’s karting track.
Boys and girls aged eight to nine can apply for the four-stage development pathway, which begins in December 2026.
“Karting is where it all started for me,” said Russell.
“It taught me everything I’ve relied on throughout my career. I know how hard it is for talented young drivers to get that first opportunity, especially when budgets are tight.
“With the GR63 Karting Academy, I want to give something back by finding those hidden talents and giving them the support and platform they need to reach their potential.
“I’m really grateful to Silverstone and the British Racing Drivers’ Club for helping make this happen.”
All eligible entrants will be invited to Silverstone for the opening assessment, with 80 drivers progressing to the GR63 Shootout on 31 January 2027.
Just 25 will then earn places in an eight-round championship running from March to November, with all competitors receiving fully-funded participation.
The five strongest performers will reach the final stage in December 2027, where the winner will secure a fully-funded karting campaign for the 2028 season.
BRDC president David Coulthard said: “As owners of Silverstone and guardians of British motorsport, the BRDC has always been committed to reinvesting in the sport and nurturing home-grown talent.
“That commitment has played a big part in Britain’s long record of success in motorsport, and it is a great source of pride for the Club and its Members.
“The GR63 Academy captures that ethos perfectly, and we are delighted to work with George to support the next generation of drivers here at Silverstone.”
With entry fees rising across grassroots and professional motorsport, the project aims to remove financial obstacles for young talent. Initial entry costs 25 pounds, while the shootout requires a 75-pound fee. Every subsequent stage is fully funded.
