While he sees the appointment of Scott McNeil as CEO as a positive step, he believes LIV Golf should have made more progress by now.
While he sees the appointment of Scott McNeil as CEO as a positive step, he believes LIV Golf should have made more progress by now.
Koepka, who joined LIV Golf in 2022, says the league has fallen short of his expectations. The 34-year-old argues that its executives need to do a better job of attracting sponsors, securing stronger broadcast deals, and expanding its international reach.
Speaking on Joe Pompliano’s podcast, Koepka was candid about his concerns: “Look, we’re four years in, it’s just getting its feet wet and figuring out what direction they want it to go. Obviously, there’s been a lot of change and hires of people within LIV, and now having Scott…”
“I think Scott’s a great guy and he can lead LIV to where it needs to be and where I think it should be, because we are behind, to be quite fair. Behind where we should be. From bringing sponsors in to hitting the international market and the US market.
“The new TV deal definitely helps, but we need to take that and expand it and grow it. We’re not on Fox every time we play. So we’ve still got room to grow, but we’ve got the right people in charge now, and I’m excited to see where it goes.”
In February, LIV Golf secured a deal with ITV to broadcast the league on free-to-air television in the UK, along with a renewed agreement with FOX in the United States.
Meanwhile, negotiations over a potential merger between LIV Golf and the PGA Tour remain unresolved. Although a “framework agreement” was reached nearly two years ago, no formal deal has been finalized.
Representatives from both tours have even met at the White House. Among those in attendance were Tiger Woods and Adam Scott, representing the PGA Tour, and Yasir Al-Rumayyan, chairman of Saudi Arabia’s Public Investment Fund. Despite the discussions, the PGA Tour has acknowledged that “some hurdles remain” before an agreement can be reached.
