Hollywoodbets will continue as front of shirt partner for Brentford’s men’s first team until the end of the 2025/26 season.
Brentford FC today announce that principal partner, Hollywoodbets, will continue as front of shirt partner for the men’s first team until the end of the 2025/26 season.
The agreement extends the relationship into a fifth Premier League season and will see Hollywoodbets feature on the 2025/26 men’s first team kits designed by new official kit partner, Joma.
The club will unveil the new designs for home, away and third kits for Brentford’s men’s, women’s and academy teams this summer that commemorate 100 years of Brentford FC playing in red and white stripes.
Men’s first team sleeve partner Cazoo will be on the front of shirt for this season’s men’s B team, women’s teams, academy teams and retailed junior kits.
Hollywoodbets has been a valued club partner throughout the club’s Premier League journey.
Beginning as our back-of-shirt partner during our English Football League Championship play-off winning season in the 20/21 season, then becoming front-of-shirt sponsor for our Premier League debut, Hollywoodbets’ support has been integral to the club’s success as we strengthen and secure Brentford’s position as a top-flight team.
The work between club and partner has been underpinned by shared values of community integration and engagement, exemplified by Hollywoodbets’ support of Brentford FC Community Sports Trust and its own charitable work in South Africa through the Hollywood Foundation.
The partnership has also delivered exclusive opportunities for Brentford fans, including premium matchday experiences, training ground tours, and matches for supporters on the Gtech Community Stadium pitch.
The placement of Hollywoodbets on the men’s first team front of shirt will end after the 2025/26 season in line with the Premier League clubs’ agreement to voluntarily withdraw gambling sponsorship from the front of clubs’ matchday shirts.
Brentford FC commercial director, Fran Jones, said: “We have a fantastic, longstanding partnership with Hollywoodbets and have enjoyed success on and off the pitch together. Their support is a key factor that allows us to remain competitive on the pitch and to keep football affordable for our fans.
“Our partnership is rooted in shared values and approach, and we’re looking forward to another great season together.”
Hollywoodbets Brand and Communications Manager, Devin Heffer, said: “Hollywoodbets is proud to be renewing our front-of-jersey sponsorship with Brentford for one final season. Over the past five years, we’ve witnessed the club’s extraordinary rise from the Championship to a top-ten finish in the Premier League, and we’re honoured to have been part of that journey.
“From the start, this partnership has been about more than football – it’s been built on shared values and a mutual commitment to making a difference in the communities we serve. Together, we’ve made a meaningful impact off the pitch, and we’re excited to celebrate one more unforgettable season with the club and its incredible supporters.
