Red Bull's clothing line, AlphaTauri, has announced Max Verstappen as its latest global brand ambassador in anticipation of the 2025 Formula 1 season.
It comes a little over a year after the AlphaTauri name disappeared from the F1 grid as Red Bull’s sister team was rebranded as VCARB.
Having been known as Scuderia Toro Rosso in the years since Red Bull’s takeover of the previous Minardi team in 2006, the Faenza-based team were rebranded as AlphaTauri ahead of the 2020 season.
The team collected a famous victory in their debut season as Verstappen’s former Red Bull team-mate, Pierre Gasly, triumphed at the Italian Grand Prix at Monza.
The AlphaTauri name was dropped at the end of the 2023 season, with the Red Bull junior outfit widely known by the acronym VCARB – a clear nod to the team’s title partners – in 2024.
However, AlphaTauri is set to return to the paddock in F1 2025 after Verstappen, the reigning four-time World Champion, was confirmed as a brand ambassador.
Verstappen is expected to promote AlphaTauri’s range on F1 race weekends, joining a growing number of drivers arriving in the paddock wearing something other than team kit.
The AlphaTauri logo is also expected to appear on Verstappen’s Red Bull cap during the upcoming season.
